Toyota Boshoku - AI-Powered Market Research Platform
Project Overview
Replicating expert research methodologies with intelligent agents to open the AI black box, enabling enterprises to rapidly generate explainable and traceable business analysis reports.
Industry Pain Points
Insufficient Control in Research Process
Industry research informs critical business decisions. Experts demand controllable problem decomposition and data collection methods, which current AI assistants cannot provide with sufficient transparency and control.
Delayed Response to Market Changes
- Rapid updates in automotive technology and consumer preferences
- Market departments in large automotive companies struggle to capture consumer demand changes in time
Limitations of Traditional Research Methods
- Subjectivity in manual market research and analysis
- Limited information channel breadth in manual research
Innovative Solution
Connecting intelligent agents to search engines, internal enterprise knowledge bases, and targeted resources. Combined with the agent's own tool orchestration capabilities, the system generates data-driven business insight reports and significantly improves research efficiency.
Core Methodology
Using large language models and AI search engines, based on client market research methodologies, replicating the entire analysis workflow while incorporating human supervision and discussion stages to control information reliability while expanding information channel breadth.
Technical Implementation
- Using search agents and citation pool injection, filtering, and maintenance to ensure information validity
- Context management
- Traceability for each analysis stage
- Human-in-the-loop mechanism to collect user preferences and build enterprise knowledge
- Reasoning with extensive information
- Consumer demand scenario simulation
- Generating forward-looking reports and visualized analysis results
Application Scenarios
Research including automotive industry consumer demand, in-vehicle experience competitive analysis, consumer behavior research, etc.:
Through AI replication of expert analysis frameworks, automatically decomposing analysis topics, generating complete analysis reports including social trends, market size, consumer characteristics, user personas, etc.
